About Us
Flacer was founded in 1977 by Flavio Ceri in Vado, Italy, as one of the country’s first producers of environmentally conscious cleaning products.
Today, under the leadership of Matteo Ceri, Flacer has grown into a European benchmark in mono-dose manufacturing for household care, producing over 1 billion tablets annually and exporting to more than 30 countries.
Our success is built on Italian engineering, a commitment to sustainability, and long-term partnerships that prioritize trust, quality, and innovation.
Timeline
1977 Foundation of Flacer in Vado, Italy
1996 Market leader in dishwashing tablets production in Italy
2004 Matteo Ceri assumes leadership
2007 Expansion with new 5,000 m² factory and warehouse
2025 Establishment of Flacer Iberia SL, strengthening Southern Europe
Values
Innovation • Responsibility • Sustainability • Partnership
Flacer In Numbers
Innovative Products
Flacer develops and manufactures a full range of mono-dose detergents for dishwashing, laundry, and household care, combining Italian technology, sustainable chemistry, and proven performance.
Our products are made in certified facilities using eco-efficient processes and biodegradable packaging materials.
From multi-chamber capsules to tablets, powders, and gels, each formulation is tailored to meet your performance, sustainability, and price targets.
Every Flacer product reflects our four core values: Innovation, Sustainability, Flexibility, and Value — helping our partners build stronger, more competitive brands across Europe.
Our Mission
Flacer develops and manufactures a full range of mono-dose detergents for dishwashing, laundry, and household care, combining Italian technology, sustainable chemistry, and proven performance.
Our products are made in certified facilities using eco-efficient processes and biodegradable packaging materials.
From multi-chamber capsules to tablets, powders, and gels, each formulation is tailored to meet your performance, sustainability, and price targets.
Every Flacer product reflects our four core values: Innovation, Sustainability, Flexibility, and Value, helping our partners build stronger, more competitive brands across Europe.
